Clik here to view.
‘The Mobile Marketing Review’ Gets Ready to ‘Hit the Air’
In my work with small and mid-sized businesses and advertising agencies, I am often asked, “what makes for a good mobile marketing campaign” and “how do I know what consumers will react to on mobile”....
View ArticleClik here to view.
‘The Mobile Marketing Review’ Goes LIVE!
As a member of ‘The Mobile Mavens’ on The Mobile Marketing Review, I am happy to say that the first broadcast of our show is now LIVE! And I think you’ll agree that it’s full of useful content and...
View ArticleClik here to view.
The News Rules for Mobile Ads in 2011
by Michael Chang is the founder and CEO of Greystripe, a mobile ad network. 2010 was finally the year of mobile advertising. The market has matured to the point where most major brands have embraced...
View ArticleClik here to view.
Wondering How Mobile Marketing Works? Let ‘The Mobile Mavens’ Help!
Have you thought about using Mobile Marketing to promote your business? Have you wondered how it works, or what your customers will REALLY think about it? If you’re like a lot of small business owners...
View ArticleClik here to view.
Are retailers ‘missing the boat’ in driving revenue?
A recent MediaPost Mobile Insider article by Steve Smith makes the bold statement, “friendly reminder to retailers: Your customers are way, way ahead of you when it comes to using mobile as a...
View ArticleClik here to view.
What is your New Year’s resolution for your business in 2011?
I had someone ask me today about their business, “If I could do one thing better, what would it be?”. As a business consultant, I am frequently asked some version of this question, but today it got me...
View ArticleClik here to view.
What are the REAL results of mobile advertising?
A recent study by InsightExpress provides some interesting insights into the effectiveness of Mobile Advertising by examining it over the course of a 3-year period. An article written by Steve Smith...
View ArticleClik here to view.
Mobile Technology Use in Education
Recently, on the monthly podcast I co-host, The Mobile Marketing Review, we reviewed the mobile campaign of a U.S. university who had used SMS/Texting to aid incoming freshman in adjusting to campus...
View ArticleClik here to view.
What is your New Year’s Resolution for Your Business in 2012?
This is an updated re-print our our resolution article from 2010. We had a lot of requests to update the article and re-distribute it. We hope you find it of value....
View ArticleClik here to view.
TIPS FOR USING MOBILE MARKETING FOR YOUR BUSINESS
Realize that mobile marketing is just like any other marketing medium you will be using as part of your complete marketing strategy; fit your mobile marketing initiatives into the overall marketing...
View ArticleClik here to view.
Marketing Technology Landscape
Today’s Marketing Technology LandscapeFiled under: local marketing strategies, location-based technology, marketing strategies, Marketing-changing technology, Mobile Marketing, Social Media, Virtual...
View Article
